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BCLA reveals new strategy ahead of Clinical Conference
8 May 2012
The Council of the British Contact Lens Association (BCLA) has approved new vision and mission statements to paint a clear picture of the Association’s future and that of its members.
Vision statement:
To be the leading resource gateway for the contact lens community
Mission statement:
To educate, interact and promote growth within the field of contact lenses and related areas
Speaking on the eve of the 36th BCLA Clinical Conference and Exhibition in Birmingham, BCLA President Shelly Bansal explained that there would be a renewed focus on practice-related membership benefits going forward in order to attract new members. The annual Clinical Conference would also be developed so that it appealed strongly to those interested in more practical and day-to-day aspects of contact lens practice, as well as clinical aspects.
Shelly said: “The BCLA’s primary focus is, and always has been, to provide educational resources for its members to facilitate professional growth and development in contact lens practice. As the Association has grown and developed, so too have the needs of its members. The more benefits that we can provide our members with, not just academic and scientific benefits, but practice-building benefits too, the better served they and their patients are.
“A key focus going forward will be on helping our members to grow their patient base and develop their contact lens practices by providing new, targeted resources. We will be working closely with our industry partners to drive these projects forward,” concluded Shelly.
Please visit the BCLA stand at the forthcoming BCLA Clinical Conference and Exhibition at the ICC Birmingham (24-27 May) to discuss the benefits of BCLA membership. You could win 50 per cent off the cost of a full delegate package for the 2013 Clinical Conference by simply completing a short survey. An Apple iPad 3 worth £400 is also up for grabs for those taking part in a short quiz during the exhibition (25-27 May), with a bottle of champagne to be won daily at a fun Wild West shootout on the BCLA stand.
For full details of the conference programme and a list of exhibitors visit www.bcla.org.uk
