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This webinar will discuss monthly payment care plans as a method of growing an existing contact lens business. Monthly payment care plans have the potential to improve patient retention, allow the practice to price products competitively and create a more sustainable business model. Neelam and Shelly will also present the findings of practice-based research around monthly payment care plans, and discuss how to successfully implement, customise and evolve them in community practice. This is particularly relevant in an increasingly competitive market but also during the recent COVID-19 lockdown period.
Dr Neelam Patel graduated from the University of Manchester with a Master of Optometry in 2011. She then joined Aston University as a Knowledge Transfer Partnership Associate and completed a PhD in 2016. Neelam has predominantly worked as a community optometrist in the independent sector and gained The College of Optometrists’ Diploma in therapeutics for Independent Prescribing in 2018. Neelam currently shares her working week between independent practice and hospital optometry. She is also a member of Wiltshire LOC and Swindon ophthalmology referrals triage team.
Shelly Bansal qualified in 1982 and went on to complete his Hons. CL diploma in 1987. In 2007 Shelly was awarded with his Fellowship of the British Contact Lens Association. He has been a BCLA councillor and also served as President. He is an advisory panel member for several contact lens manufacturers. His practice is also used as a study site by several contact lens research organisations. In 1994 he opened his own independent practice which now has a client base of over 16000 patients and where 40% of the overall turnover is both contact lens and fee based related. His special interests include Orthokeratology, fitting younger patients with contact lenses, multifocal contact lenses and developing practice management strategies.